Face it; your club is doing great work; they are engaged, inviting new prospects to meetings, telling stories about fellowship, recruiting great speakers, and volunteering for impactful projects. Now what?
How can you maximize the public image of your club?
Think data.
Gather the facts. Collect the before and after data for projects, speakers, or donations. Then put on your public image hat, direct your efforts, and share stories where your members and prospects are reading. It may be your newsletter, the website, Zoom/meeting announcements, or Facebook. You measure how you are touching your members and the community and invest your efforts where you gain the most exposure.