Here's a public image tip:
 
In your next meeting, in an email, at your luncheon table ask fellow Rotarians "Why Rotary?"
 
Capture those thoughts for a story, a series of tweets, even Facebook posts.
 
To jazz it up a bit, snap a photo of people as they're sharing "Why Rotary" and include that with whatever you share with the public.
 
Randy Bretz
Rotary District 5650 Public Image Chair